/* ARCHER — site styles. Colors and fonts live in :root. */
:root {
  --bg: #0a0a0a;
  --bg-2: #141414;
  --bg-3: #1d1d1d;
  --paper: #ececec;
  --ink: #f3f3f3;
  --ink-dark: #0d0d0d;
  --grey: #8c8c8c;
  --grey-dark: #5a5a5a;
  --line: rgba(255, 255, 255, 0.1);
  --red: #d71920;
  --red-deep: #a8121a;
  --display: "Archivo", "Arial Black", sans-serif;
  --body: "Inter", system-ui, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
  --pad: clamp(20px, 4vw, 64px);
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; overflow-x: hidden; }
main, section[id] { scroll-margin-top: 84px; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
::selection { background: var(--red); color: #fff; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; }

.display {
  font-family: var(--display);
  font-weight: 900;
  font-stretch: 75%;
  line-height: 0.86;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}
.eyebrow {
  font-family: var(--mono);
  font-weight: 400;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--grey);
  display: flex;
  align-items: center;
  gap: 12px;
}
.eyebrow::before { content: ""; width: 20px; height: 2px; flex: none; background: var(--red); }
.section { position: relative; padding: clamp(72px, 9vw, 128px) var(--pad); border-top: 1px solid var(--line); }
.section-head { display: flex; justify-content: space-between; align-items: center; gap: 32px; margin-bottom: clamp(36px, 5vw, 64px); flex-wrap: wrap; }
.section-head > div:first-child { min-width: 0; }
.section-head > .section-note { flex: 0 1 340px; margin-left: auto; padding-left: 20px; border-left: 2px solid var(--red); font-size: 14px; line-height: 1.65; text-align: left; }
.section-note strong { display: block; color: var(--ink); font-weight: 600; margin-bottom: 6px; }
.section-title { max-width: 100%; overflow-wrap: anywhere; font-size: clamp(44px, 8vw, 128px); margin: 14px 0 0; }
.section-title .red { color: var(--red); }
.section-note { max-width: 380px; color: var(--grey); margin: 0; }

/* Grain */
.grain {
  position: fixed; inset: -50%; z-index: 90; pointer-events: none; opacity: 0.025;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  /* Static grain keeps the editorial texture without an idle full-screen repaint. */
}
@keyframes grain { 0% { transform: translate(0, 0); } 25% { transform: translate(-3%, 2%); } 50% { transform: translate(2%, -3%); } 75% { transform: translate(-2%, -1%); } }

/* Scroll progress */
.progress { position: fixed; top: 0; left: 0; height: 3px; width: 100%; background: var(--red); transform-origin: 0 50%; transform: scaleX(0); z-index: 100; }

/* Loader */
.loader {
  position: fixed; inset: 0; z-index: 200; background: var(--bg);
  display: grid; place-items: center;
  clip-path: inset(0 0 0 0);
}
.loader.done { clip-path: inset(0 0 100% 0); }
.loader-logo { width: min(440px, 70vw); clip-path: inset(0 100% 0 0); animation: wipe .35s var(--ease) forwards; }
@keyframes wipe { to { clip-path: inset(0 0 0 0); } }
.loader-count { position: absolute; right: var(--pad); bottom: var(--pad); font-family: var(--display); font-stretch: 125%; font-weight: 900; font-size: clamp(48px, 9vw, 120px); line-height: 1; }
.loader-tag { position: absolute; left: var(--pad); bottom: var(--pad); }

/* Cursor */
.cursor, .cursor-dot { position: fixed; top: 0; left: 0; z-index: 150; pointer-events: none; border-radius: 50%; transform: translate(-50%, -50%); }
.cursor { width: 38px; height: 38px; border: 1.5px solid rgba(255, 255, 255, 0.6); transition: width 0.3s var(--ease), height 0.3s var(--ease), background 0.3s, border-color 0.3s; mix-blend-mode: difference; }
.cursor-dot { width: 6px; height: 6px; background: var(--red); }
.cursor.hover { width: 76px; height: 76px; background: #fff; border-color: #fff; }
.cursor-label { position: absolute; inset: 0; display: grid; place-items: center; font-size: 10px; font-weight: 800; letter-spacing: 0.12em; color: #000; opacity: 0; }
.cursor.hover .cursor-label { opacity: 1; }
@media (hover: none), (pointer: coarse) { .cursor, .cursor-dot { display: none; } }

/* Nav */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 80;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 18px var(--pad);
  transition: background 0.4s, padding 0.4s, transform 0.5s var(--ease);
}
.nav.scrolled { background: rgba(10, 10, 10, 0.78); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); padding-top: 12px; padding-bottom: 12px; border-bottom: 1px solid var(--line); }
.nav.hidden { transform: translateY(-110%); }
.nav-logo img { height: 34px; width: auto; }
.nav-links { display: flex; gap: 24px; font-family: var(--mono); font-size: 11px; font-weight: 400; letter-spacing: 0.08em; text-transform: uppercase; color: #c9c9c9; }
.nav-links a { position: relative; padding: 4px 0; }
.nav-links a::after { content: ""; position: absolute; left: 0; bottom: -2px; height: 2px; width: 100%; background: var(--red); transform: scaleX(0); transform-origin: right; transition: transform 0.4s var(--ease); }
.nav-links a:hover { color: #fff; }
.nav-links a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav-right { display: flex; align-items: center; gap: 14px; }
.live-pill { display: flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 10px; font-weight: 400; letter-spacing: 0.03em; color: #d6d6d6; padding: 8px 12px; border: 1px solid var(--line); }
.live-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 0 rgba(215, 25, 32, 0.6); animation: live 1.8s infinite; }
@keyframes live { 70% { box-shadow: 0 0 0 9px rgba(215, 25, 32, 0); } 100% { box-shadow: 0 0 0 0 rgba(215, 25, 32, 0); } }
.btn {
  position: relative; overflow: hidden; display: inline-flex; align-items: center; gap: 10px;
  padding: 15px 26px; font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase;
  background: var(--red); color: #fff;
  transition: transform 0.25s var(--ease);
}
.btn::before { content: ""; position: absolute; inset: 0; background: #fff; transform: translateY(101%); transition: transform 0.45s var(--ease); }
.btn span, .btn svg { position: relative; z-index: 1; transition: color 0.3s; }
.btn:hover::before { transform: translateY(0); }
.btn:hover span, .btn:hover svg { color: var(--ink-dark); }
.btn:active { transform: scale(0.97); }
.btn.ghost { background: transparent; box-shadow: inset 0 0 0 1.5px rgba(255, 255, 255, 0.35); }
.btn.small { padding: 11px 18px; font-size: 11px; }
.menu-btn { display: none; width: 44px; height: 44px; position: relative; }
.menu-btn i { position: absolute; left: 10px; right: 10px; height: 2px; background: #fff; transition: transform 0.4s var(--ease), opacity 0.3s; }
.menu-btn i:nth-child(1) { top: 16px; } .menu-btn i:nth-child(2) { top: 26px; }
.menu-open .menu-btn i:nth-child(1) { transform: translateY(5px) rotate(45deg); }
.menu-open .menu-btn i:nth-child(2) { transform: translateY(-5px) rotate(-45deg); }
.mobile-menu { position: fixed; inset: 0; z-index: 70; background: var(--bg); display: flex; flex-direction: column; justify-content: center; gap: 6px; padding: 80px var(--pad) 24px; overflow-y: auto; clip-path: inset(0 0 100% 0); transition: clip-path 0.7s var(--ease); }
.menu-open .mobile-menu { clip-path: inset(0 0 0 0); }
.mobile-menu a { display: flex; align-items: center; flex: none; min-height: 44px; font-size: clamp(24px, min(12vw, 10svh), 96px); }
.mobile-menu a:hover { color: var(--red); }

/* Hero */
.hero { position: relative; height: 100vh; min-height: 680px; overflow: hidden; isolation: isolate; }
.hero-video { position: absolute; inset: 0; z-index: -3; }
.hero-video video, .hero-video img { width: 100%; height: 100%; object-fit: cover; filter: brightness(0.62); transform: scale(1.08); }
.hero::before { content: ""; position: absolute; inset: 0; z-index: -2; background: linear-gradient(90deg, rgba(10,10,10,.78), rgba(10,10,10,.08) 75%), linear-gradient(180deg, rgba(10,10,10,.5), transparent 35%, var(--bg) 100%); }
.hero-lines { position: relative; z-index: 0; width: 58%; min-height: 0; margin: 0; display: flex; flex-direction: column; justify-content: center; padding: 0; pointer-events: none; font-size: clamp(56px, 11vw, 200px); }
.hero-line { display: block; font-size: 1em; white-space: nowrap; overflow: hidden; padding-bottom: 0.04em; }
.hero-line > span { display: inline-block; }
/* Cancel the display font's left side bearing so headline ink lines up with the kicker and intro. */
.hero-line:not(.hero-kicker) { margin-left: -0.032em; }
/* Font fitting must measure final sizes, not reduced-motion transition frames. */
.hero-lines, .hero-lines * { transition-property: none; }
.hero-line.outline { color: var(--ink); }
.hero-line.red { color: var(--red); }
.hero-line.hero-kicker { flex-shrink: 0; font-family: var(--mono); font-size: clamp(11px, 1.1vw, 16px); line-height: 1.4; letter-spacing: 0.08em; padding: 0; margin-bottom: 12px; }
.hero-kicker > span { display: inline-flex; align-items: center; gap: 0.28em; }
.hero-kicker svg { width: 0.8em; height: 0.8em; }
.hero-cutout { position: absolute; z-index: 1; bottom: 0; right: 6vw; width: min(66vh, 44vw, 760px); pointer-events: none; filter: drop-shadow(0 30px 60px rgba(0, 0, 0, 0.7)); }
/* shadow lives on the wrapper: on the img the fade mask would clip it into a visible box */
.hero-cutout img { width: 100%; filter: contrast(1.04); -webkit-mask-image: linear-gradient(180deg, #000 70%, transparent 100%); mask-image: linear-gradient(180deg, #000 70%, transparent 100%); }
.hero-ui { position: relative; height: 100%; z-index: 2; display: grid; grid-template-columns: minmax(0, 1fr); grid-template-rows: auto minmax(0, 1fr) auto; gap: 24px; padding: 104px var(--pad) 48px; pointer-events: none; }
.hero-ui > * { pointer-events: auto; }
.hero-top { display: flex; justify-content: space-between; align-items: start; gap: 24px; }
.hero-edition { font-family: var(--mono); font-size: 10px; line-height: 1.9; letter-spacing: .12em; color: #b9b9b9; text-transform: uppercase; border-left: 2px solid var(--red); padding-left: 12px; }
.hero-tag { font-family: var(--mono); font-weight: 400; letter-spacing: 0.1em; font-size: 11px; display: flex; align-items: center; gap: 14px; }
.hero-tag::before { content: ""; width: 24px; height: 2px; background: var(--red); }
.hero-bottom { display: grid; grid-template-columns: minmax(0, 380px) 1fr; gap: 32px; align-items: end; }
.hero-intro p { margin: 0 0 22px; color: #d8d8d8; font-size: 15px; text-shadow: 0 2px 20px rgba(0,0,0,0.6); }
.hero-ctas { display: flex; gap: 10px; flex-wrap: wrap; }
.hero-brands { display: inline-flex; align-items: center; gap: 12px; margin: 0 0 18px; padding: 7px 16px 7px 7px; border: 1px solid var(--line); background: rgba(10, 10, 10, 0.55); transition: border-color 0.3s; }
.hero-brands:hover { border-color: var(--red); }
.hero-brands-stack { display: flex; flex: none; }
.hero-brands-stack > * { flex: none; }
.hero-brands-stack img, .hero-brands-stack i { width: 36px; height: 36px; border-radius: 50%; border: 2px solid var(--bg); object-fit: cover; background: #fff; }
.hero-brands-stack > * + * { margin-left: -8px; }
.hero-brands-stack i { display: grid; place-items: center; background: var(--red); color: #fff; font-style: normal; font-size: 10px; font-weight: 800; }
.hero-brands-text { display: flex; flex-direction: column; min-width: 0; line-height: 1.15; }
.hero-brands-text b { font-family: var(--display); font-stretch: 112%; font-size: 15px; }
.hero-brands-text small { color: var(--grey); font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; }
.hero-socials { justify-self: end; display: flex; gap: 0; border-top: 1px solid rgba(255,255,255,.35); }
.hero-social { display: flex; flex-direction: column; gap: 2px; padding: 14px 18px; min-width: 104px; background: rgba(10,10,10,.65); border: 0; border-left: 1px solid var(--line); transition: border-color .3s; }
.hero-social:hover { border-color: var(--red); transform: translateY(-3px); }
.hero-social svg { width: 18px; height: 18px; margin-bottom: 6px; }
.hero-social b { font-family: var(--display); font-stretch: 112%; font-size: 20px; line-height: 1; }
.hero-social small { color: #b9b9b9; font-family: var(--mono); font-size: 9px; letter-spacing: 0.04em; text-transform: uppercase; }
.scroll-cue { position: absolute; z-index: 3; left: 50%; bottom: 22px; transform: translateX(-50%); width: 1px; height: 46px; background: rgba(255,255,255,0.2); overflow: hidden; }
.scroll-cue::after { content: ""; position: absolute; left: 0; top: -50%; width: 100%; height: 50%; background: var(--red); animation: cue 1.8s var(--ease) infinite; }
@keyframes cue { to { top: 100%; } }

/* Title strip (under the hero) */
.creds { position: relative; z-index: 3; display: grid; grid-template-columns: repeat(4, 1fr); background: var(--bg); border-top: 1px solid var(--line); }
.cred { position: relative; display: flex; align-items: center; gap: 18px; padding: 30px clamp(18px, 2.4vw, 36px); border-left: 1px solid var(--line); }
.cred:first-child { border-left: 0; padding-left: var(--pad); }
.cred::before { content: ""; position: absolute; top: -1px; left: 0; right: 0; height: 2px; background: var(--red); transform: scaleX(0); transform-origin: left; transition: transform 0.6s var(--ease); }
.cred:hover::before { transform: scaleX(1); }
.cred img { width: 46px; height: 46px; object-fit: cover; flex: none; box-shadow: 0 0 0 1px var(--line); }
.cred small { display: block; margin-bottom: 6px; color: var(--red); font-family: var(--display); font-stretch: 125%; font-weight: 800; font-size: 10.5px; letter-spacing: 0.24em; text-transform: uppercase; }
.cred b { display: block; font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: clamp(13px, 1.05vw, 16px); line-height: 1.2; letter-spacing: 0.02em; text-transform: uppercase; }

/* Marquee band: big type, solid / outline words, follows the scroll */
.band { position: relative; z-index: 2; background: var(--bg); color: var(--ink); overflow: hidden; padding: clamp(18px, 2.4vw, 34px) 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.band::before, .band::after { content: ""; position: absolute; top: 0; bottom: 0; width: 12vw; z-index: 1; pointer-events: none; }
.band::before { left: 0; background: linear-gradient(90deg, var(--bg), transparent); }
.band::after { right: 0; background: linear-gradient(270deg, var(--bg), transparent); }
.band.alt { --bg: var(--bg-2); }
.band-track { display: flex; width: max-content; animation: marquee 38s linear infinite; will-change: transform; }
.band.alt .band-track { animation-direction: reverse; }
.band-item { display: flex; align-items: center; gap: clamp(22px, 2.6vw, 44px); padding-right: clamp(22px, 2.6vw, 44px); font-family: var(--display); font-stretch: 75%; font-weight: 900; font-size: clamp(30px, 4vw, 64px); line-height: 1; letter-spacing: -0.015em; text-transform: uppercase; white-space: nowrap; }
.band-item.o { color: transparent; -webkit-text-stroke: 1.5px rgba(255, 255, 255, 0.5); }
.band-item img { height: 0.42em; width: auto; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* Numbers */
.numbers { background: var(--bg); color: var(--ink); padding-top: clamp(80px, 8vw, 120px); }
.numbers .eyebrow { color: #aaa; }
.numbers .eyebrow::before { background: var(--red); }
.numbers .section-note { color: #aaa; }
.reach-head { align-items: center; flex-wrap: nowrap; }
.reach-head .section-note { margin-top: 22px; max-width: 430px; }
.reach-signature { flex: 0 0 clamp(210px, 24vw, 340px); text-align: center; }
.reach-defs { position: absolute; pointer-events: none; }
.reach-stage { height: clamp(170px, 17vw, 240px); position: relative; display: grid; place-items: center; perspective: 800px; }
.reach-stage::before { content: ""; position: absolute; bottom: 5%; left: 18%; right: 18%; height: 14px; background: radial-gradient(ellipse, rgba(215,25,32,.2), transparent 70%); }
.reach-emblem { position: relative; width: 82%; aspect-ratio: 237 / 210; transform-style: preserve-3d; transform: rotateX(16deg) rotateY(-24deg) rotateZ(-10deg); }
.reach-layer { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; fill: var(--red-deep); stroke: var(--red-deep); stroke-width: .65; transform: translateZ(var(--depth)); }
.reach-layer:nth-child(n + 11) { fill: var(--red); stroke: var(--red); }
.reach-layer.reach-face { fill: url(#reachMetal); stroke: #fff; stroke-width: .75; }
.reach-caption { display: flex; align-items: center; justify-content: center; gap: 8px; margin-top: 12px; font-family: var(--mono); font-size: 9px; letter-spacing: .13em; text-transform: uppercase; color: #aaa; }
.reach-caption i { width: 4px; height: 4px; background: var(--red); border-radius: 50%; }
.count { font-variant-numeric: tabular-nums; }
.stat-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 2px solid var(--red); }
.stat { min-width: 0; padding: 28px 28px 28px 0; border-bottom: 1px solid var(--line); }
.stat:not(:nth-child(3n + 1)) { padding-left: 28px; border-left: 1px solid var(--line); }
.stat-value { font-size: clamp(60px, 8.4vw, 140px); display: flex; align-items: baseline; }
.stat-value .suffix { color: var(--red); font-size: 0.5em; margin-left: 4px; }
.stat-value .count, .stat-value .suffix { flex: none; }
.stat-label { margin-top: 12px; font-family: var(--mono); font-weight: 400; font-size: 11px; color: #aaa; text-transform: uppercase; letter-spacing: 0.06em; overflow-wrap: anywhere; }
.platform-hint { margin-top: 36px; font-family: var(--mono); font-size: 12px; line-height: 1.6; color: #ccc; }
.platforms { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 10px; margin-top: 12px; }
.platform { position: relative; display: flex; flex-direction: column; gap: 4px; padding: 22px; background: transparent; border: 1px solid var(--line); color: var(--ink); overflow: hidden; transition: color 0.4s; isolation: isolate; }
.platform::before { content: ""; position: absolute; inset: 0; z-index: -1; background: var(--bg-3); transform: translateY(101%); transition: transform 0.5s var(--ease); }
.platform:hover { color: #fff; }
.platform:hover::before { transform: translateY(0); }
.platform svg { width: 26px; height: 26px; margin-bottom: 18px; }
.platform b { font-family: var(--display); font-stretch: 118%; font-weight: 900; font-size: 30px; line-height: 1; }
.platform small { overflow-wrap: anywhere; font-family: var(--mono); font-size: 11px; font-weight: 400; letter-spacing: 0.01em; color: #aaa; }
.platform em { font-style: normal; font-size: 11px; margin-top: 10px; color: #aaa; }
.platform:hover em { color: #bbb; }
.platform .arrow { position: absolute; top: 20px; right: 20px; width: 18px; transition: transform 0.4s var(--ease); }
.platform:hover .arrow { transform: translate(4px, -4px); color: var(--red); }
.platform-visit { align-self: flex-start; margin-top: 14px; padding-bottom: 4px; border-bottom: 2px solid var(--red); font-family: var(--mono); font-size: 11px; color: #fff; }
.platform:focus-visible { outline: 2px solid var(--red); outline-offset: 4px; }
.platform:focus-visible::before { transform: translateY(0); }
.platform:focus-visible .arrow { transform: translate(4px, -4px); color: var(--red); }
.updated { margin-top: 16px; font-family: var(--mono); font-size: 10px; color: #aaa; display: flex; align-items: center; gap: 8px; }

/* About */
.about { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.about-photo { position: sticky; top: 100px; aspect-ratio: 3 / 4.2; overflow: hidden; background: var(--bg); }
#aboutPhoto { position: absolute; top: -26%; left: 0; width: 100%; height: 140%; object-fit: cover; object-position: center; }
.about-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 55%, var(--bg) 100%); pointer-events: none; }
.about-mark { position: absolute; top: 22px; left: 22px; width: 64px; z-index: 1; }
.about-caption { position: absolute; z-index: 1; left: 22px; bottom: 24px; padding-left: 12px; border-left: 2px solid var(--red); font-family: var(--mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
.statement { font-family: var(--display); font-stretch: 75%; font-weight: 800; font-size: clamp(32px, 3.7vw, 64px); line-height: 1.1; letter-spacing: -0.015em; text-transform: uppercase; margin: 24px 0 28px; }
/* Pula Bull's word-by-word light-up, with Archer's red phrases and no scroll hijack. */
.statement .w { color: var(--ink); opacity: .32; transition: opacity .2s; }
.statement .w.on { opacity: 1; }
.statement .w.highlight { color: var(--red); }
.statement-meter { height: 1px; background: var(--line); margin-bottom: 32px; }
.statement-meter i { display: block; width: 100%; height: 100%; background: var(--red); transform: scaleX(0); transform-origin: left; }
.facts { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.fact { padding: 18px 0; border-bottom: 1px solid var(--line); }
.fact small { display: block; color: var(--grey); font-family: var(--mono); font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; }
.fact b { font-weight: 600; }

/* Most viewed: ranked TikTok wall, #1 gets the big tile */
.hit-grid { display: grid; grid-template-columns: repeat(5, 1fr); grid-auto-flow: dense; gap: 12px; }
.hit { position: relative; aspect-ratio: 3 / 4; overflow: hidden; background: var(--bg-3); text-align: left; }
.hit[hidden] { display: none; }
.hit.feature { grid-column: span 2; grid-row: span 2; aspect-ratio: auto; }
.hit img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease); }
.hit:hover img { transform: scale(1.06); }
.hit::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,0.35), transparent 26%, transparent 42%, rgba(0,0,0,0.92)); }
.hit:hover .tt-play { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.hit-rank { position: absolute; z-index: 1; top: 10px; left: 12px; font-family: var(--display); font-stretch: 125%; font-weight: 900; font-size: 14px; letter-spacing: 0.08em; }
.hit.feature .hit-rank { background: var(--red); padding: 6px 10px; font-size: 16px; top: 14px; left: 14px; }
.hit-meta { position: absolute; z-index: 1; left: 12px; right: 12px; bottom: 12px; display: flex; flex-direction: column; gap: 4px; }
.hit-tag { align-self: flex-start; font-family: var(--mono); font-size: 9px; font-weight: 400; letter-spacing: 0.08em; text-transform: uppercase; color: #fff; background: rgba(10,10,10,.8); border-left: 2px solid var(--red); padding: 4px 7px; }
.hit-views { font-family: var(--display); font-stretch: 75%; font-weight: 900; font-size: clamp(32px, 3vw, 46px); line-height: 1; margin-top: 6px; }
.hit-views small { font-family: var(--body); font-stretch: 100%; font-weight: 600; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: #bdbdbd; margin-left: 6px; }
.hit-title { font-size: 13px; line-height: 1.3; color: #d6d6d6; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.hit.feature .hit-meta { left: 22px; right: 22px; bottom: 22px; }
.hit.feature .hit-views { font-size: clamp(64px, 7vw, 112px); }
.hit.feature .hit-views small { font-size: 14px; }
.hit.feature .hit-title { font-size: 17px; }

/* Services: every service on one grid, each with proof, formats and a booking button */
.service-groups { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.service-group { min-width: 0; }
.service-group-title { margin: 0 0 16px; padding: 0 0 12px; border-bottom: 2px solid var(--red); font: 12px var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.service-groups .pillar-grid { display: grid; grid-template-columns: 1fr; gap: 10px; }
.pillar { position: relative; display: flex; flex-direction: column; background: var(--bg-2); border: 1px solid var(--line); isolation: isolate; transition: border-color 0.5s; }
.pillar::before { content: ""; position: absolute; top: -1px; left: -1px; right: -1px; height: 3px; z-index: 2; background: var(--red); transform: scaleX(0); transform-origin: left; transition: transform 0.6s var(--ease); }
.pillar.is-open { z-index: 20; border-color: rgba(255, 255, 255, 0.3); }
.pillar.is-open::before { transform: scaleX(1); }
.pillar-toggle { position: relative; display: flex; align-items: flex-end; width: 100%; min-height: 154px; padding: 48px 16px 18px; text-align: left; -webkit-tap-highlight-color: transparent; touch-action: manipulation; }
.pillar-toggle:focus-visible { outline-offset: -5px; }
.pillar-img { position: absolute; inset: 0; overflow: hidden; background: var(--bg-3); }
.pillar-img img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) brightness(.58); transition: transform 1s var(--ease), filter 0.6s; }
.pillar.is-open .pillar-img img { transform: scale(1.03); filter: grayscale(0) brightness(1); }
.pillar-img::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,0.24), rgba(0,0,0,0.38) 25%, var(--bg-2)); }
.pillar-num { position: absolute; z-index: 1; left: 16px; top: 16px; font-size: 13px; color: #f3f3f3; line-height: 1; }
.pillar-heading { position: relative; z-index: 1; min-width: 0; max-width: 100%; overflow-wrap: anywhere; }
.pillar-plus { position: absolute; top: 10px; right: 14px; font-family: var(--body); font-size: 26px; line-height: 1; font-weight: 400; color: #f3f3f3; transition: transform 0.3s, color 0.3s; }
.pillar.is-open .pillar-plus { transform: rotate(45deg); color: var(--red); }
.pillar-panel { position: absolute; top: 100%; left: -1px; right: -1px; background: var(--bg-2); border: 1px solid rgba(255,255,255,0.3); border-top: 0; box-shadow: 0 24px 40px rgba(0,0,0,0.65); }
.pillar-panel[hidden] { display: none; }
.pillar-body { padding: 0 16px 18px; display: flex; flex-direction: column; gap: 12px; }
.pillar-group { display: block; font-family: var(--mono); font-size: 9px; font-weight: 400; letter-spacing: 0.16em; text-transform: uppercase; color: #c3c3c3; margin-bottom: 6px; }
.pillar h3 { margin: 0; }
.pillar-title { display: block; width: fit-content; max-width: 100%; padding: 6px 9px; border-left: 3px solid var(--red); background: rgba(0,0,0,.86); color: #fff; font-family: var(--display); font-stretch: 75%; font-weight: 900; font-size: clamp(25px, 1.9vw, 32px); line-height: 1.05; text-transform: uppercase; }
.pillar-text { margin: 0; color: #b3b3b3; font-size: 12.5px; line-height: 1.45; }
.pillar-proof { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.proof { position: relative; display: flex; flex-direction: column; gap: 3px; padding: 9px 0; text-align: left; }
.proof + .proof { padding-left: 10px; border-left: 1px solid var(--line); }
.proof:only-child { grid-column: 1 / -1; }
.proof b { font-family: var(--display); font-stretch: 75%; font-weight: 900; font-size: clamp(24px, 2vw, 32px); line-height: 1; }
.proof small { color: var(--grey); font-size: 10.5px; letter-spacing: 0.03em; }
.proof-play { display: inline-flex; align-items: center; gap: 5px; font-size: 9px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); transition: color 0.3s; }
.proof-play svg { width: 8px; height: 8px; }
button.proof:hover b, button.proof:hover .proof-play { color: #fff; }
button.proof:hover b { color: var(--red); }
.pillar-formats { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 4px; }
.pillar-formats li { font-size: 10.5px; font-weight: 600; padding: 4px 7px; border: 1px solid var(--line); color: #d8d8d8; }
.pillar-foot { margin-top: auto; display: flex; justify-content: space-between; align-items: end; gap: 10px; }
.pillar-foot p { margin: 0; font-size: 12px; line-height: 1.35; color: #d8d8d8; }
.pillar-foot small { display: block; font-size: 9px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--grey); margin-bottom: 2px; }
.pillar-foot .btn { flex: none; gap: 6px; padding: 9px 12px; font-size: 10.5px; }
.pillar-foot .btn svg { width: 12px; height: 12px; }
.process { margin-top: clamp(48px, 6vw, 80px); }
.steps { list-style: none; margin: 22px 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 2px solid var(--red); }
.step { padding: 22px 24px 0 0; }
.step + .step { padding-left: 24px; border-left: 1px solid var(--line); }
.step-num { font-family: var(--display); font-stretch: 125%; font-weight: 900; color: var(--red); font-size: 13px; letter-spacing: 0.14em; }
.step b { display: block; font-family: var(--display); font-stretch: 118%; font-weight: 900; font-size: 22px; text-transform: uppercase; margin: 8px 0 6px; }
.step p { margin: 0; color: var(--grey); font-size: 14px; line-height: 1.5; }

/* Series */
.series-list { border-top: 1px solid var(--line); }
.series-row { position: relative; display: grid; grid-template-columns: 70px minmax(0, 1.3fr) minmax(0, 1fr) max-content; gap: 24px; align-items: center; padding: 26px 0; border-bottom: 1px solid var(--line); isolation: isolate; }
.series-row::before { content: ""; position: absolute; inset: 0 calc(var(--pad) * -1); z-index: -1; background: var(--red); transform: scaleY(0); transform-origin: bottom; transition: transform 0.5s var(--ease); }
.series-row:hover::before { transform: scaleY(1); }
.series-row:hover .series-note, .series-row:hover .series-idx { color: #fff; }
.series-idx { font-family: var(--display); font-stretch: 125%; font-weight: 900; color: var(--grey); }
.series-title { font-family: var(--display); font-stretch: 75%; font-weight: 900; font-size: clamp(28px, 3vw, 48px); line-height: 1; text-transform: uppercase; }
.series-note { color: var(--grey); font-size: 14px; margin: 0; }
.series-views { text-align: right; }
.series-views b { font-family: var(--display); font-stretch: 125%; font-weight: 900; font-size: clamp(34px, 3.6vw, 56px); line-height: 1; }
.series-views small { display: block; color: var(--grey); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; }
.series-row:hover .series-views small { color: #fff; }
.series-bar { position: absolute; left: 0; bottom: -1px; height: 2px; background: var(--red); width: var(--w, 0%); }
.series-preview { position: fixed; top: 0; left: 0; z-index: 60; width: 340px; aspect-ratio: 16 / 9; pointer-events: none; overflow: hidden; opacity: 0; transform: translate(-50%, -50%) scale(0.85); transition: opacity 0.3s, transform 0.4s var(--ease); box-shadow: 0 30px 80px rgba(0,0,0,0.6); }
.series-preview.on { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.series-preview img { width: 100%; height: 100%; object-fit: cover; }

/* Latest */
.latest { background: #0d0d0d; }
#latest .section-head { display: grid; justify-items: start; gap: 24px; }
.tabs { display: inline-flex; gap: 4px; padding: 4px; border: 1px solid var(--line); }
.tab { padding: 10px 18px; font-family: var(--mono); font-size: 11px; font-weight: 400; letter-spacing: 0.06em; text-transform: uppercase; color: #aaa; display: flex; gap: 8px; align-items: center; }
.tab svg { width: 15px; height: 15px; }
.tab.active { background: var(--ink); color: var(--ink-dark); }
.feed-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 12px; }
.feed-grid[hidden], .hit-panel[hidden] { display: none; }
.hit-note { margin: 0 0 16px; color: #aaa; font-family: var(--mono); font-size: 11px; }
.tt-card { position: relative; aspect-ratio: 9 / 16; overflow: hidden; background: var(--bg-3); text-align: left; }
.tt-card img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease); }
.tt-card:hover img { transform: scale(1.06); }
.tt-card::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 45%, rgba(0,0,0,0.88)); }
.tt-meta { position: absolute; z-index: 1; left: 12px; right: 12px; bottom: 12px; }
.tt-views { display: inline-flex; align-items: center; gap: 6px; font-family: var(--display); font-stretch: 112%; font-weight: 900; font-size: 18px; }
.tt-views svg { width: 12px; height: 12px; }
.tt-cap { margin-top: 4px; font-size: 12px; line-height: 1.3; color: #cfcfcf; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.tt-pin { position: absolute; z-index: 1; top: 10px; left: 10px; background: var(--red); font-size: 10px; font-weight: 800; letter-spacing: 0.12em; padding: 5px 8px; text-transform: uppercase; }
.tt-play { position: absolute; z-index: 1; top: 50%; left: 50%; width: 58px; height: 58px; border-radius: 50%; background: rgba(215, 25, 32, 0.92); display: grid; place-items: center; transform: translate(-50%, -50%) scale(0.6); opacity: 0; transition: transform 0.4s var(--ease), opacity 0.3s; }
.tt-play svg { width: 20px; margin-left: 3px; }
.tt-card:hover .tt-play { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.tt-card.feature { grid-column: span 2; grid-row: span 2; }
.feed-foot { margin-top: 28px; display: flex; flex-wrap: wrap; gap: 10px; align-items: center; justify-content: space-between; color: var(--grey); font-size: 13px; }
.reels { display: grid; grid-template-columns: 1.1fr repeat(4, 1fr); gap: 12px; margin-top: 80px; align-items: stretch; }
.reels-intro { display: flex; flex-direction: column; justify-content: space-between; padding: 28px; border-top: 3px solid var(--red); background: var(--bg-2); }
.reels-intro h3 { font-size: clamp(34px, 3.6vw, 60px); margin: 0; }
.reel { position: relative; aspect-ratio: 9 / 16; overflow: hidden; background: var(--bg-3); }
.reel video { width: 100%; height: 100%; object-fit: cover; }
.reel span { position: absolute; left: 12px; bottom: 12px; right: 12px; font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; text-shadow: 0 1px 10px #000; }

/* Modal (TikTok player) */
.modal { position: fixed; inset: 0; z-index: 120; display: grid; place-items: center; background: rgba(0, 0, 0, 0.86); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); opacity: 0; pointer-events: none; transition: opacity 0.35s; }
.modal.open { opacity: 1; pointer-events: auto; }
.modal-box { position: relative; width: min(420px, 92vw); height: min(780px, calc(100svh - 120px)); background: #000; transform: translateY(30px); transition: transform 0.5s var(--ease); }
.modal.open .modal-box { transform: none; }
.modal iframe { width: 100%; height: 100%; border: 0; }
.modal-close { position: absolute; top: -48px; right: 0; font-size: 12px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; display: flex; gap: 8px; align-items: center; }
.modal-open-link { position: absolute; bottom: -48px; left: 0; right: 0; text-align: center; font-size: 13px; color: #ccc; }
.modal-open-link a { color: #fff; border-bottom: 1px solid var(--red); }

/* Brands */
.brands { background: #050505; overflow: hidden; }
.brand-counting { display: block; margin-top: 14px; color: var(--grey); font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; }
.brand-rows { display: flex; flex-direction: column; gap: 12px; margin: 0 calc(var(--pad) * -1); }
.brand-rows[hidden], #brandMotion[hidden] { display: none; }
.brand-rows[hidden] .brand-row { animation-play-state: paused; }
.brand-row { display: flex; width: max-content; gap: 12px; animation: partners 48s linear infinite; -webkit-backface-visibility: hidden; backface-visibility: hidden; }
@keyframes partners { from { transform: translate3d(0, 0, 0); } to { transform: translate3d(calc(-50% - 6px), 0, 0); } }
.brand-row.rev { animation-direction: reverse; animation-duration: 56s; }
.brand-rows:hover .brand-row { animation-play-state: paused; }
.brand-rows.paused .brand-row { animation-play-state: paused; }
.logo-tile { width: clamp(110px, 10vw, 150px); aspect-ratio: 1; flex: none; overflow: hidden; position: relative; transition: transform 0.4s var(--ease); }
.logo-tile img { width: 100%; height: 100%; object-fit: cover; }
.logo-tile:hover { filter: none; transform: translateY(-4px); }
.logo-tile[data-name]:not([data-name=""])::after { content: attr(data-name); position: absolute; left: 0; right: 0; bottom: 0; padding: 6px; font-size: 10px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; background: var(--red); color: #fff; transform: translateY(100%); transition: transform 0.3s var(--ease); text-align: center; }
.logo-tile:hover::after { transform: none; }
.brand-all { margin-top: 56px; }
.brand-filter { display: flex; gap: 8px; margin-bottom: 20px; flex-wrap: wrap; }
#brandFilters { display: contents; }
#brandFilters[hidden] { display: none; }
.chip { padding: 9px 16px; border: 1px solid var(--line); font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--grey); }
.chip.active { background: var(--red); border-color: var(--red); color: #fff; }
.brand-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(104px, 1fr)); gap: 8px; }
.brand-grid .logo-tile { width: auto; filter: none; }
.brand-grid[hidden] { display: none; }

/* Timeline */
.timeline { background: var(--bg); color: var(--ink); }
.timeline .eyebrow { color: #aaa; }
.timeline .eyebrow::before { background: var(--red); }
.timeline .section-note { color: #aaa; }
.years { display: flex; gap: 14px; overflow-x: auto; padding-bottom: 20px; margin: 0 calc(var(--pad) * -1); padding-left: var(--pad); padding-right: var(--pad); cursor: grab; scrollbar-width: thin; scrollbar-color: var(--red) transparent; }
.years.dragging { cursor: grabbing; scroll-snap-type: none; }
.years { align-items: flex-start; }
.year { flex: none; width: clamp(290px, 25vw, 360px); background: var(--bg-2); border: 1px solid var(--line); user-select: none; }
.year h3 { margin: 0; padding: 16px 22px 10px; background: #000; color: var(--red); font-size: 54px; }
.year-sub { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding: 14px 22px 12px; border-bottom: 1px solid var(--line); }
.year-sub span { font-family: var(--mono); font-weight: 400; font-size: 10px; letter-spacing: 0.06em; text-transform: uppercase; }
.year-sub small { flex: none; font-size: 12px; font-weight: 700; color: var(--red); }
.year ul { list-style: none; margin: 0; padding: 18px 22px 22px; display: flex; flex-direction: column; gap: 14px; }
.year:not(.open) li:nth-child(n + 6) { display: none; }
.year li { position: relative; padding-left: 18px; line-height: 1.35; }
.year li::before { content: ""; position: absolute; left: 0; top: 6px; width: 7px; height: 7px; background: var(--red); }
.year li time { display: block; font-size: 10.5px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); margin-bottom: 2px; }
.year li b { display: block; font-size: 14.5px; font-weight: 700; }
.year li span { display: block; font-size: 13.5px; font-weight: 500; color: #aaa; margin-top: 1px; }
.year-more { display: block; width: calc(100% - 44px); margin: 0 22px 22px; padding: 11px 0; background: transparent; border: 1px solid rgba(255,255,255,.25); font-family: var(--mono); font-size: 10px; font-weight: 400; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink); cursor: pointer; transition: background 0.2s, color 0.2s, border-color 0.2s; }
.year-more:hover { background: #000; border-color: #000; color: #fff; }
.year.now h3::after { content: "NOW"; font-size: 12px; letter-spacing: 0.2em; margin-left: 12px; color: #fff; vertical-align: middle; }

/* Contact */
.contact { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr); gap: clamp(32px, 6vw, 96px); align-items: start; overflow: hidden; }
.contact-title { font-size: clamp(44px, 6.4vw, 124px); margin: 18px 0 30px; }
.contact-title span:nth-child(2) { color: var(--red); }
.contact-title span { display: block; overflow-wrap: anywhere; }
.contact > *, .form > *, .form .row > * { min-width: 0; }
.contact p { color: #b9b9b9; max-width: 460px; }
.email-big { display: inline-flex; max-width: 100%; flex-wrap: wrap; align-items: center; gap: 14px; margin: 18px 0 30px; font-family: var(--display); font-stretch: 110%; font-weight: 800; font-size: clamp(20px, 2.4vw, 34px); border-bottom: 3px solid var(--red); padding-bottom: 6px; }
.email-big a { min-width: 0; overflow-wrap: anywhere; }
.copy-btn { flex: none; }
.copy-btn { font-size: 11px; font-weight: 800; letter-spacing: 0.12em; padding: 8px 12px; border: 1px solid var(--line); text-transform: uppercase; }
.contact-socials { display: flex; gap: 10px; flex-wrap: wrap; }
.icon-btn { width: 50px; height: 50px; display: grid; place-items: center; border: 1px solid var(--line); transition: background 0.3s, border-color 0.3s, transform 0.3s var(--ease); }
.icon-btn:hover { background: var(--red); border-color: var(--red); transform: translateY(-3px); }
.icon-btn svg { width: 20px; height: 20px; }
.form { background: var(--bg-2); border: 1px solid var(--line); padding: clamp(22px, 3vw, 40px); display: grid; gap: 18px; }
.form label { display: grid; gap: 8px; font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--grey); }
.form input, .form select, .form textarea { min-width: 0; max-width: 100%; width: 100%; padding: 14px 0; font: inherit; font-size: 16px; color: #fff; background: transparent; border: 0; border-bottom: 1px solid rgba(255,255,255,0.2); border-radius: 0; outline: none; transition: border-color 0.3s; }
.form select option { background: var(--bg-2); }
.form input:focus, .form select:focus, .form textarea:focus { border-color: var(--red); }
.form textarea { resize: vertical; min-height: 110px; }
.form .row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.form-note { font-size: 12px; color: var(--grey); margin: 0; }
.metric-note { max-width: 720px; color: #aaa; font: 12px/1.7 var(--mono); margin: 18px 0 0; }
.contact-channels { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; margin-top: 28px; }
.contact-channel { position: relative; min-width: 0; padding: 16px 36px 16px 14px; border: 1px solid var(--line); background: var(--bg-2); }
.contact-channel b { display: block; font-size: 14px; }
.contact-channel small { display: block; margin-top: 4px; color: #b9b9b9; font-size: 11px; }
.contact-channel svg { position: absolute; right: 12px; top: 16px; width: 16px; height: 16px; }
.contact-channel:hover, .contact-channel:focus-visible { border-color: var(--red); }
.form-heading h3 { margin: 12px 0; font-family: var(--display); font-stretch: 75%; font-size: 30px; line-height: 1.1; }
.form-heading p { margin: 0; font-size: 13px; line-height: 1.7; }
.form .check-row { display: flex; align-items: flex-start; gap: 12px; color: #ddd; letter-spacing: 0; text-transform: none; font-size: 13px; font-weight: 400; }
.form .check-row input { width: 18px; height: 18px; margin: 2px 0 0; flex: none; accent-color: var(--red); }
.form [hidden] { display: none; }
.form :focus-visible { outline: 2px solid var(--red); outline-offset: 3px; }
.copy-brief { justify-self: start; padding: 8px 0; text-decoration: underline; text-underline-offset: 4px; font-size: 13px; }
.form-status { margin: 0; font-size: 13px; }
/* Quiet the sales surface; keep only the signature scroll-led motion. */
.cursor, .cursor-dot { display: none; }
.band-track { animation: none; will-change: auto; }
.band-track { transform: translateX(-3%); }
.series-preview { pointer-events: none; }

/* Footer */
.footer { position: relative; padding: 70px var(--pad) 32px; border-top: 1px solid var(--line); overflow: hidden; }
.footer-logo { width: 100%; max-width: 1500px; margin: 0 auto 40px; opacity: 0.95; }
.footer-bar { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px; font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--grey); }
.toast { position: fixed; left: 50%; bottom: 30px; z-index: 130; transform: translate(-50%, 300%); visibility: hidden; background: var(--ink); color: var(--ink-dark); padding: 14px 22px; font-weight: 700; font-size: 14px; transition: transform 0.5s var(--ease); }
.toast.show { transform: translate(-50%, 0); visibility: visible; }

/* Responsive */
@media (max-width: 1100px) {
  .service-groups { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 12px; }
  .feed-grid { grid-template-columns: repeat(4, 1fr); }
  .platforms { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .series-row { grid-template-columns: 50px 1fr 170px; }
  .series-note { display: none; }
  .pillar-grid { grid-template-columns: repeat(3, 1fr); }

  .steps { grid-template-columns: 1fr 1fr; }
  .step:nth-child(3) { padding-left: 0; border-left: 0; }
  .step:nth-child(n + 3) { margin-top: 22px; }
  .creds { grid-template-columns: 1fr 1fr; }
  .cred:nth-child(odd) { border-left: 0; padding-left: var(--pad); }
  .cred:nth-child(n + 3) { border-top: 1px solid var(--line); }
}
@media (max-width: 860px) {
  .service-groups { grid-template-columns: 1fr; }
  .nav-links, .live-pill, .nav-right .btn { display: none; }
  .menu-btn { display: block; }
  .hero { height: 100svh; min-height: 640px; }
  .hero-lines { width: 100%; justify-content: flex-start; padding-top: 12px; }
  /* portrait photo: head starts under the headline, body fades behind the buttons */
  /* Layout centering survives GSAP's inline transforms when the device rotates. */
  .hero-cutout { width: min(100%, calc(var(--hero-portrait-space, calc(100svh - 340px)) * 0.76)); left: 0; right: 0; margin-inline: auto; bottom: 0; }
  .cred { flex-direction: column; align-items: flex-start; gap: 12px; padding: 22px 16px; }
  .cred img { width: 40px; height: 40px; }
  .cred b { font-size: 12px; }
  .hero-ui { padding-top: 100px; padding-bottom: 40px; gap: 24px; }
  .hero-edition { display: none; }
  .hero-top { justify-content: flex-end; }
  .hero-bottom { grid-template-columns: 1fr; gap: 12px; }
  .hero-intro p { display: none; }
  .hero-ctas .btn { flex: 1; justify-content: center; padding: 13px 14px; }
  .hero-brands { max-width: 100%; }
  .hero-brands-stack img, .hero-brands-stack i { width: 30px; height: 30px; }
  .hero-brands-text b { font-size: 14px; }
  .hero-brands-text small { font-size: 9px; }
  .stat-value { font-size: 11vw; }
  .stat-value .suffix { font-size: 0.42em; }
  .contact-title { font-size: 11.6vw; }
  .hero-socials { justify-self: stretch; }
  .hero-social { flex: 1; min-width: 0; padding: 10px; }
  .hero-social b { font-size: 16px; }
  .hero-social small { font-size: 9px; letter-spacing: 0.05em; line-height: 1.3; }
  .scroll-cue { display: none; }
  .stat-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .reach-head { gap: 12px; }
  .reach-signature { flex-basis: clamp(88px, 25vw, 128px); }
  .reach-stage { height: clamp(90px, 25vw, 130px); }
  .reach-caption { display: none; }
  .reach-head .section-title { font-size: clamp(36px, 7.5vw, 64px); }
  .reach-head .section-note { font-size: 13px; }
  .stat, .stat:not(:nth-child(3n + 1)) { padding: 24px 0; border-left: 0; }
  .stat:nth-child(even) { padding-left: 18px; border-left: 1px solid var(--line); }
  .platforms { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .about, .contact { grid-template-columns: 1fr; }
  .about-photo { position: relative; top: auto; max-width: 480px; width: 100%; margin-inline: auto; }
  .statement { font-size: clamp(34px, 7.8vw, 58px); }
  .hit-grid { grid-template-columns: 1fr 1fr; gap: 8px; }
  .hit.feature { grid-row: span 1; aspect-ratio: 4 / 5; }
  .hit:last-child:nth-child(even) { grid-column: span 2; aspect-ratio: 16 / 10; }
  .hit.feature .hit-views { font-size: 15vw; }
  .hit-views { font-size: 24px; }
  .hit-title { font-size: 12px; }
  .pillar-grid { grid-template-columns: 1fr; }
  .pillar { flex-direction: column; }
  .pillar-toggle { min-height: 110px; padding: 38px 18px 16px; }
  .pillar-title { font-size: 24px; }
  .pillar-panel { position: static; border: 0; box-shadow: none; }
  .pillar-body { padding: 16px 18px 20px; }
  .pillar-foot { flex-direction: column; align-items: stretch; }
  .pillar-foot .btn { justify-content: center; }
  .steps { grid-template-columns: 1fr; }
  .step, .step + .step, .step:nth-child(3) { padding: 18px 0 0; border-left: 0; margin-top: 0; }
  .series-row { grid-template-columns: minmax(0, 1fr) auto; gap: 12px; }
  .series-title { min-width: 0; overflow-wrap: anywhere; font-size: clamp(22px, 5vw, 36px); }
  .series-views b { font-size: clamp(28px, 6vw, 42px); }
  .series-idx { display: none; }
  .feed-grid { grid-template-columns: repeat(2, 1fr); }
  .tt-card.feature { grid-column: span 2; grid-row: span 1; aspect-ratio: 4 / 5; }
  .reels { grid-template-columns: 1fr 1fr; }
  .reels-intro { grid-column: span 2; }
  .form .row { grid-template-columns: 1fr; }
  .section-head { align-items: flex-start; gap: 24px; }
  .section-head > .section-note { flex-basis: 100%; max-width: none; margin-left: 0; padding-left: 14px; }
}
@media (min-width: 861px) and (max-width: 1100px) {
  .stat-value { font-size: 6.8vw; }
}
/* Touch tablets need in-flow details, not desktop hover panels over the next card. */
@media (hover: none), (pointer: coarse) {
  .pillar-panel { position: static; border: 0; box-shadow: none; }
}
@media (max-width: 360px) {
  .reach-head .section-title { font-size: 28px; overflow-wrap: normal; }
  .platform { padding: 18px 12px; }
  .platform b { font-size: 26px; }
  .platform small { overflow-wrap: anywhere; }
  .hero-ctas .btn { font-size: 10px; letter-spacing: .06em; padding-inline: 8px; }
}
@media (prefers-reduced-motion: reduce) {
  .brand-row { animation: none; }
  #brandMotion { display: none; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
}